Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. * The unremitting pressure on society to discover accurate means of quantification is in ratio to the individualist pressures in the society. Print intensified the tendency to individualism as all historians have testified. It also provided the means of quantification in its very technology. The monumental work of William I. Thomas and Florian Znanlecki, The Polish Peasant in Europe and America , is indispensable to any serious analyst of the effects of print culture on peasant culture. They write (vol. I, p. 182): But of course when once the egotistic attitude is introduced into economic relations, these relations have